CAPITAL ONE

This project focuses on rebranding Capital One by introducing a fresh, modern and innovative logo and a new art direction. The current branding of Capital One feels very outdated, and the swoosh symbol is used quite often and closely resembles logos from brands like Nike and McLaren, making the brand feel less distinctive and unique. The aim was to create a more modern, innovative and adventurous visual identity that better reflects Capital One’s innovative values. By refining the logo and overall aesthetic, the rebrand seeks to establish a clearer, more engaging connection with today’s financial customers. This new direction enhances brand recognition and positions Capital One as a forward-thinking financial institution. The result is a cleaner, more cohesive identity that supports both trust and innovation in a competitive market.