SOTHEBY'S 1 of 1

A university project in which I was to complete a task from Catalyst Creatives. I was tasked to find an opportunity in the market and create a sub-brand for a Warner Bros. License that is truly character-owned while ensuring that the essence of the fictional world is visioned and brought up in real life. I went with a Looney Tune's Space Jam drink that encourages athletes and sports teams to drink this drink to not only stay active but to enhance their skills and harness it.