SOTHEBY'S 1 of 1

To create a public awareness campaign from something that has caught your eye in the recent news. Sotheby's recent news of selling a 1 of 1 art piece "duct-taped banana" for over $6 million. The campaign explores the perceived value of contemporary art and challenges audiences to reflect on what qualifies as meaningful artistic expression. It aims to spark curiosity about Sotheby’s exhibitions and encourage the public to attend live shows and explore the world of art auctions.